Marketing Management résumés

Structured overview summary of the lecturers and additional information of the book. There are no guest lecturers in this summary, for the resit that's not part of the study material!

Marketing Management 3rd Edition (2016) by Kotler, Keller, Brady, Goodman & Hansen. Contains detailed notes for chapter 1, 2, 3, 5, 6, 8, 9, 10, 20

Complete summary for Global Marketing Management (GMM). It contains a summary of the chapters required for the exam, as well as important parts of the slides. A few points have also been added from my notes during class. The summary also include various graphs and models from the book (Global Marketing by Warren J. Keegan).

Dit is een samenvatting van alle colleges van het vak Marketing and Management (MST-24306). Het bevat de slides, aangevuld met wat er in de colleges is verteld. De samenvatting is geheel in het Engels.

This summary contains all the necessary information for the exam that was thought in the lectures and seminars. Grade 8,5! Part of block 1 for the premaster Business Administration at the UvA

contains nearly everything and is fast to learn, buildup based on titles, terms and explanations in a clear way

BMO-24306 / MST-24306 Summary of the lectures of Frans Verhees (marketing part)

college notes with images of important graphs and tables. There are literal quotes from the teacher.

Lectures and Chapters from the book => everything you have to know for your examination! My keyboard was spacing when I made the summary, so there might be some e/i switched, sorry for that! Gave a euro discount for the inconvenience.

Summary Marketing Management Articles and Lectures. Pre-master programme Business Administration UvA. Useful for both the Exam and the Business Case. The Ultimate Marketing Machine; To Be or Not to Be Price Conscious; Using product and retail choice attributes for cross-national segmentation; Are multichannel customers really more valuable; The impact of different touchpoint on brand consideration; Firm-Created Word-of-Mouth Communication; Drivers of consumer-brand identification; The unhealthy=...